Most people in brand marketing tend to sit on one side of the table: strategy or creative. My background spans both.

 

I spent almost a decade working in brand strategy, account management and creative marketing, planning campaigns, launches and communications across multiple channels. Now, I've moved behind the camera - bringing that experience with me.

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I don't just think about what makes a good photograph. I think about what your brand needs to communicate, where the content will be used, and why it deserves attention, how it will make your customer feel. Every photo or video has a very distinctive job to do. 

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That means I can plan a shoot around the bigger picture - creating a library of photography and film that works across your website, social, campaigns, paid media etc. rather than a collection of images that look beautiful but don't communicate a message.